Smooj is an affectionately quirky cold pressed juice dedicated to bring back energy and brightness to artists. As someone who has been practicing illustration for years, I often experience fatigue mentally and physically. Thus, the concept was born. Many of the most iconic artists are known for their relationship with alcohol as it is believed to spark creativity. A hip flask glass bottle is chosen in order to represent this idea and also to distinct the brand from the others. In addition, the bottles have artists proofs hand-written on the back, treated as art pieces.